For years, absent options, artists and bloggers focused on independence. But fuck it! Money! In 2009, it was time to cash in. When Complex started their vertical ad network, NahRight was the first website they even approached. XXL, long in the business of promoting larger-than-life stars from the majors, went left and selected ten blog-friendly rappers to put on their cover. Thanks to this, names like B.o.B., Asher Roth and Kid Cudi got a ton of attention and major label offers.